A blog on growth

/ email, ecommerce, saas

Black Friday Recap: What We’ve Learned

black fri
Now that the two largest retail holidays of the year – Black Friday and Cyber Monday – have come and gone, it’s time to step back and take a breath. Whether everything ran without a hitch or you hit a few snags, there’s always something to be learned after the fact. So, we’re going to examine some Black Friday trends we noticed and discuss what worked and what didn’t. 

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Last-Minute Black Friday Tip: Adding Countdown Clocks to Your Emails

CountdownAs we discussed in our last blog post and in our webinar last week, creating a sense of urgency is an absolutely crucial step in making a successful Black Friday campaign. That said, there’s no better way to foster the sense that sales are fleeting and products are flying off the shelves than a countdown clock.

So, how do you create one and add it to your emails?

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5 Ways Your Ecommerce Store Can Stand Out This Black Friday & Cyber Monday

Any ecommerce store owner knows that Black Friday and Cyber Monday are the largest holidays in the retail world. Email is the most direct channel you have to market to your customers, so you’re going to want to make sure you’re taking full advantage of it at such a critical time. Here are five guidelines every ecommerce store owner should follow when sending Black Friday and Cyber Monday emails:

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Shopify Update: Include Tracking Numbers and Real-Time Maps in Your Order Confirmation Emails

Most ecommerce store owners know that customers love to track new purchases. Even as a merchant, you can probably understand this from a consumer standpoint – being able to track a recent order builds a sense of excitement and anticipation. It makes buying fun, and in turn creates a more pleasant experience overall and strengthens customer retention. Plus, since purchasing online is a somewhat delayed transaction, being able to track the status of their orders puts customers’ minds at ease.

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Feature Spotlight: Web Feeds

Add Data Feed

You may be wondering, “What are web feeds?” Put simply, web feeds allow you to display dynamic content from a webpage directly in your emails. So, if you have newsletters that link to areas of your site that are frequently updated, web feeds eliminate the need to manually update your email’s content, too. They’re a great tool, so we want to give you a little bit more information on how to use them.

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Measuring Flow Performance


Imagine this scenario: you set up an abandoned cart flow a while ago, and your click rates have consistently hovered around 10%. You may think to yourself, “Fine. But what does that really mean?”

It’s important to keep in mind that context is everything. And to help you put your flows into context, here are some statistics on Klaviyo users’ flow performance. See how yours stack up.

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Halloween Email Designs We Love

Halloween is only a couple of days away, which means many ecommerce marketers spent this past week sending out Halloween-themed campaigns. Depending on the type of products your store sells, Halloween can be a huge retail opportunity – for those of you in the fashion industry, it probably is. However, even if you’re not selling anything Halloween-related, you can still take advantage of the holiday. Let’s take a look at some great Halloween emails sent by Klaviyo customers:

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Feature Spotlight: Automated Flows

Klaviyo’s automated flows distinguish us from other ESPs, especially since many of our best practice flows are already built in and can be enabled right on the Getting Started page. Flows are extremely effective in generating revenue, so it’s important that you’re making the most out of them. Without further ado, here are some tips to optimize your flows.

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Feature Spotlight: A Look Into Lists & Segments

Like multivariate testing, which we covered last week, lists and segments are at the core of Klaviyo’s functionality. Many other ESPs will charge you extra to segment lists, but Klaviyo offers the same features to all accounts – as such, lists and segments are some of our most-used and most useful features. Lists are static, and can be imported or exported into or from Klaviyo. They’re often used to collect names from signup forms and various other opt-in methods. Segments, on the other hand, are dynamic and change based on certain conditions and filters.

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3 Fall Email Designs We Love

The start of fall is a busy time for ecommerce stores, and every day hundreds marketers use Klaviyo to create beautiful newsletters. Here are three from the past week that we think are especially well crafted and why.

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