Engaging inactive customers could be just what your business needs to drive sales. But, how can you decide whether or not it’s worth your time and effort to engage those older, inactive customers when you could just spend your marketing dollars (and hours) on acquiring new ones?
Here’s why: Based on our own calculations, return customers generate 4x more profit than one-time customers.
And if that’s not enough, it’s always worth testing something before you write it off.
Win-back campaigns are an effective tool that when executed right, could do amazing things for your business.
At the simplest level, win-back campaigns are a series of emails sent to customers who have not engaged with you in a while. Your goal is to get these customers to open their email, thus re-engaging with you, and from there, you can nurture this relationship further in an effort to boost spending.