These days, there are more marketing channels than every before. If there ever was an era of multi-channel marketing, that time is now.
There’s social media, and then advertising on social media (Youtube ads, Facebook ads). You have blogging, email, events…it seems like there’s a new channel to try out every day, and it’s tough to bring it all together cohesively.
It’s also tough to learn a new marketing channel quickly enough so you can capture the opportunity of it before your competitors do.
I find the best way to expand my marketing knowledge is to rely on what I already know from other marketing channels and use that experience as a point of reference.