A blog on growth

/ email, ecommerce, saas

A Beginner’s Guide to Sale Emails

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If you’re an ecommerce store owner, odds are you’ve run some sort of sale at one point or another. Sales are often heralded by holidays, changes in season, or just ‘cause — the idea is, though, that discounted merchandise will draw customers to your store’s website and encourage them to purchase. While in retail sales often mean signs in the window and special clothing racks, sale strategies are a little different for ecommerce.

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5 Ways to Avoid the Spam Folder

Spam
[via Wikimedia Commons]
If there’s one thing all email marketers dread, it’s being sent to the spam folder. There’s nothing more frustrating than pouring hours of time and effort into drafting an email campaign, only to have your carefully crafted masterpiece land directly in your recipients’ spam folders, never to be seen again. Some of this is down to chance, but there are certainly steps you can take to avoid ending up in the spam folder or being marked as spam.

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How to Build Your Email List

Sign up - 3d render illustration of text on black chalkboard in a room.

Since Klaviyo is an email marketing software, we often discuss best practices for campaigns and flows to make sure you’re getting the most out of our features. However, as you well know, you need to have contacts to market to before you employ any of these best practices. The larger your list size, the higher the impact each of your emails will have. So, it’s easy to see why list growth is an absolutely essential component of maximizing your email marketing revenue. You’re probably wondering, then, how to build your mailing list.

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Inside Abandoned Carts

Abandoned carts are by and large the largest drivers of revenue for our customers. We’ve posted some stats on abandoned carts already, but, to refresh your memory, the average Klaviyo makes $6.50 per abandoned cart email. While the purpose of an abandoned cart may seem straightforward, these emails are more than just a platform to persuade customers to buy products they’ve already indicated interest in. Customers open abandoned carts — we’ve recorded average open rates of 65-70% and click rates of 7-12%, which email marketers will recognize as far above the percentages of an average campaign. So, what content makes up a successful abandoned cart email?

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Feature Launch: Integration for Facebook’s Custom Audiences

Custom Audiences Segment Sync

A few months ago, we posted an article discussing Google AdWords’ new Customer Match feature and its similarities to Facebook’s Custom Audiences. Today, we’re excited to launch our new integration with Facebook, which will allow you to automatically sync your lists and segments with Custom Audiences to create dynamic and targeted Facebook ads.

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Revamp Your Welcome Series

WelcomeWith only a few days left before we kick off 2016, you’re probably in the midst of outlining your marketing strategy for the new year. There’s no better time to start thinking about revamping your emails – and no better place to start than with your welcome series. Since these emails introduce your customers to your brand, it’s crucial that you make a strong first impression.

Our recent research into flow data revealed that initial welcome emails have over a 50% open rate, which is twice as high as open rates for ordinary campaigns. Plus, they have the highest click rates (9%-13%) of all the flows we studied, and generate around $2,000 per month on average. So, it’s safe to say that welcome emails are a prime venue to establish your brand and message. 

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Feature Launch: Klaviyo for Apple iOS

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This week, we’re super excited to release our new Klaviyo app for Apple iOS devices. Now available for download in the iTunes App Store, this app will allow you to monitor your campaign stats in real-time, as well as display your Klaviyo dashboard analytics on your iPhone, iPad, or iPod Touch. We know you’re busy, so you’ll now be able to keep an eye on your Klaviyo account while you’re on the go.

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Let’s Talk About Send Times

Graph of Emails Sent on Black FridayAs an email marketer, you’re always trying to optimize every aspect of your campaigns – send time is a big one. As tempting as it is to scour the Internet in search of the Holy Grail time to send emails, though, studies can only tell you so much. Finding your optimal send time is very much dependent on your industry, product, and unique customer base. Basically, one size does not fit all, but there are steps you can take to find your best send times – namely, testing.

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Feature Launch: Campaign Maps

Today, we’re excited to release a new campaign analytics feature that allows you to map opens, clicks, and orders placed. This will help you visualize the geography of your customer base and quickly see where your active customers are concentrated. If you select the “Watch Live” tab in your campaign overview page, you’ll be able to view a real-time world map tracking the locations of these metrics, as well as individual customers’ profiles.

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5 Email Marketing Tips for the Holidays

Holiday Emails

Even though Black Friday and Cyber Monday are over, the holiday season is still in full swing. To make sure you’re prepared, we’ve put together some tips to keep in mind through the end of the year.

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