A blog on growth

/ email, ecommerce, saas

Feature Launch: Product Recommendations

product recs

Today, we have a big announcement: we’re launching automatic, dynamic product recommendations.  Klaviyo will generate a set of recommendations based on what customers have purchased and insert them into your emails. That’s it. No third-party software, no complicated setup. Recommendation algorithms can be complex, but adding recommendations to emails should be easy. Now that you can easily add products to your emails to enable individualized recommendations, you only need to check a box and those products will be filtered and sorted based on each recipient’s purchasing behavior. Best of all, product recommendations are enabled on all Klaviyo accounts.

For all users on Shopify, this feature will be available immediately. It will be available later this week for Magento, WooCommerce, Bigcommerce, and Spree, and it’s coming soon for users on other platforms or custom platforms.

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Klaviyo raises $1.5M to hire great people and to continue building the best ecommerce email platform
2015-08 - Klaviyo and Accomplice

When we started Klaviyo, we set out to build a real business – one that significantly improved the way businesses communicated with customers and was profitable – and over our history, that has remained true.

For the last 15 years, email platforms have been focused on sending everyone the same message. Most email services know your email address and your name. Not very exciting stuff – and even if you figure out how to get interesting data into your marketing software, integrating that data into emails — other than cosmetic changes like updating the subject line to include someone’s name — is really hard. So the result is, you look at your inbox, and most of the emails are still generic and uninspiring.

From the start, Klaviyo’s focus was finding ways to get interesting data into your marketing software easily. Like no engineers, no code, no importing Excel files easy. We’ve built over three dozen one click integrations with interesting data sets. And we’ve gotten really good at building those integrations. Off the back of this data, we’ve built great features like revenue tracking, realtime product recommendations and automatic recommendations to take email to the next level, and coupled that with the email tools people are used to — a drag and drop email editor, A/B testing, etc. — and built a complete email platform that can actually create great email experiences.

Today, we’re excited to announce that we’ve raised $1.5M from Accomplice ventures (formerly Atlas) exclusively to hire more great people and bring ecommerce businesses one amazing platform to send all of their emails.

You’ll continue to see exciting developments over the coming months as we take this vision further, and whether you’re a great potential addition to the Klaviyo team or an ecommerce store, we’d love to hear from you.  Email should be way better.

Andrew and Ed

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Feature Launch: Product Feeds to Display Trending & Bestselling Products Automatically

Our new feature this week – product feeds – will allow you to automatically display your trending or bestselling products in any email to personalize emails in minutes and drive more email revenue. Whether you’re following up a first time buyer’s purchase with an automated email highlighting your bestsellers or including your trending products in your newsletter each week, product feeds add dynamic content to your emails that both increases conversion rates and engages your recipients.

Product feeds will automatically exclude items that customers have already purchased, too, so recipients will feel like you have deliberately selected products just for them. This part of the feature launches Thursday, but any feeds you set up now will exclude past purchases as soon as it’s launched. From order confirmation emails to newsletters to win-back campaigns, product feeds make every email you send better.

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Feature Launch: Advanced Campaign Reports to Analyze Conversion by Product and Category

New Fall Lineup Report circle

A core part of Klaviyo analytics is tracking conversions and revenue associated with your email campaigns. Today, we’re releasing new reports that break down ecommerce conversions by revenue, product, category, and SKU. You will be able to see precisely how your emails affect these criteria, and this data will allow you to better refine your emails and plan your marketing strategy.

To start, this feature will be available on Shopify, Magento, Bigcommerce, Spree, and Woocommerce, but over time we’ll be launching it for other carts and custom ecommerce platforms as well.

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Feature Launch: Automatic Email Template Creation

Automatically Generated Email Templates

We’re super excited to launch a new feature that will automatically generate great looking templates directly from your logo and color scheme to help you get up and running even faster.

In just the five minutes it takes to input the basic details of your branding (logos, colors, links, etc.), Klaviyo will generate 8 sleek templates based on your type of business. Whether you’re an ecommerce store, a local business, a non-profit, a web app, or something else entirely, our templates will get you running quickly and without the need for designers or engineers.

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The Future of Targeted Email

Here at Klaviyo, we’ve been hitting some huge milestones lately:

  • We’re sending hundreds of millions of emails per month for amazing stores like Huckberry, MVMT Watches and Homage. Klaviyo’s being used by companies of all sizes – from those with billions in annual revenue to fast growing startups.
  • The Klaviyo team has grown rapidly on all fronts. As part of this, we’ve also moved into an amazing new office right next to Boston Common.
  • We’re preparing to launch some major new features around personalization, integrations and more.

This is just a glimmer of what’s to come. Email is an incredible tool for driving faster growth and sending the same newsletter to everyone won’t cut it. Over the new few weeks, keep your eyes open for some big developments. In the meantime, go ahead and sign-up for an account and you’ll see some of these new features in action.

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Last Minute Holiday Marketing Ideas for eCommerce Store Owners

gift in christmas hat


Now more than ever is the time to take advantage of the holiday season to drive sales. By now, most eCommerce stores have already launched their holiday marketing campaigns, but you don’t worry if you’ve waited until the last minute to build your strategy just yet. 

Here are some last minute holiday marketing ideas to prepare you for the holiday season:

November 28 – December 5

Help People Get the Gift in Time

Figure out shipping times for the most popular regions where your customers live. Do an email send that gives them a head’s up on when they should order gifts by in order to get them in time for the holidays.

Black Friday and Cyber Monday

Obviously, today is Black Friday and Monday is Cyber Monday. Although it’s tough to compete for attention on these days, it is still a good idea to participate in marketing your store in some capacity. Although there’s more noise, people are also paying more attention to what deals and discounts can be had. There’s a great chance that your email will be opened and clicked on because people are actively looking for promotions.

Small Business Saturday

Saturday, November 29 is Small Business Saturday, a day in which consumers are encouraged to “Shop Small” and make a purchase at a small business. It’s a campaign from American Express that’s taken off and become somewhat of a social movement.

Here are a few ideas how you can take advantage of Small Business Saturday:

  • Create an Eventbrite event and email the invite to local people.
  • Do a pop-up shop: Team up with a local retailer who aligns with your audience and take your marketing offline
  • Promote Small Business Saturday on social media. Visit the American Express website to get banner ad templates and pre-written Tweets and Facebook posts that’ll make marketing easy.

December 6 – December 13

Sponsor a Social Media Contest

A creative way to break through the noise and engage your customers during this busy season is through a contest. Run a contest on Instagram to generate user content, earn social media buzz, and engage your community.

Create and Promote a Holiday Gift Guide

Sure, there are those early birds that have all of their shopping done by Halloween and there are those people that get it all done in one big trip on Black Friday. But there are plenty of people who are still collecting gift ideas and monitoring sales well into December. You can capture this customer’s attention through great content that inspires through gift ideas. For a beautiful example of a gift guide, look no further than J.Crew.


Flash Sales

A 12-hour flash sale could be a great way to participate in the holiday sales spree in a focused way. Read about the Case Mate’s flash sale here. Last year, they did a one-day flash sale on December 7 and drove a 236% increase in revenue through the sale. The first sale was so successful that they decided to repeat the sale and do a second one a week later. A few tips to keep in mind should you go the Flash Sale route:

  • Make sure your website is prepped to handle an influx of traffic. Read these tips on how to handle a traffic surge.
  • Keep customer support in mind. This is one thing that Case Mates missed. The Flash Sale hours extended beyond the hours of their customer support team, leaving many new customers without support during the purchase time. Try to coordinate your support team’s availability with the sale.

December 13 – 21

Send Personal Greetings to Loyal Customers

Take a cue from the tradition of sending special holiday greetings to friends and family and do the same for your customers. Express your appreciation by sending your messages via email or social media. It’s an unexpected message for them that could lead to increased sales for you.

To discover who your most loyal customers are, look into your Klaviyo data and create a new list by segmenting subscribers who have completed a purchase event more than once (or whatever number of purchases you feel defines “loyal” for your store.)

Abandoned Cart Nurturing

By now, it’s time to make some final decisions on purchases left in carts and get your abandoned cart nurturing into overdrive. Amp up your normal messages with reminders about shipping dates and do a last minute push to get indecisive shoppers to convert.

December 22 – December 25

Promote Gift Cards

Take a tip from Warby Parker. Once it gets too late to ship gifts, promote e-gift cards as a way for your customers to still purchase gifts in time for the holidays.


Of course, the best tip of all is to stay focused. During this frenzied time, it’s easy to run around without a plan and be too reactionary. Stay focused on the marketing tactics that are working and quickly iterate away from what isn’t, and you should have a successful holiday season. Good luck!

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The 5 Do’s and Don’ts of Email Subscription Pop-Ups


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If you ask anyone, they’ll tell you straight up that they hate email pop-up boxes on websites.

Yet, the data shows that they don’t hate them enough not to subscribe. Klaviyo customers have seen up to 2,000 subscribers added in six months come from pop-ups alone.

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How to Clean an Old Email List


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Anyone who has started a company knows that that initial growth isn’t as linear as one would think. Not only is the road to product-market fit full of sidesteps, twists, and turns. It’s also full of adhoc marketing activities as part of the process of discovering the right marketing channels.

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8 Web Design Trends to Consider for Your Online Store

Your website is your digital storefront. With easy to use eCommerce website platforms like Shopify and BigCommerce, design tools like Canva, and talent marketplaces like Odesk and Dribbble, there’s no excuse not to have a great looking site in this day and age.

However, anyone who has set up an online store knows that all of these resources don’t replace having a solid vision for your brand and what your store will look like.

To inspire your online store’s design (or maybe just the facelift) here are 10 web design trends you should take a look at.

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